Project Description

an example of a book for where there is no engineers


About two years ago, I was approached by Engineers Without Borders Ireland to promote their “Where There Is No Engineer (WTINE)” design competition, a competition for engineering and design students to develop products and processes that can be used to improve the lives of people in the developing world. I worked with GK Design on this job and, following a briefing meeting and quotation, we submitted three alternative design proposals, a stage we go through on all such projects.

We put titles on the options rather than use numbers. This ensures that we do not lead the clients’ choice. In the case of WTINE the three design proposals were ‘Photo’, ‘Icon’ and ‘Type’ based.

printing example showing three brochures

Each proposal document contained a visual mock up, the rationale for the design and an exploration of how it can be developed to address additional requirements such as display graphics. The client opted for the
‘Type Based Design’.

Here is the original presentation document…

two print brochure examples
six examples of colourful brochures
two yellow and orange brochures
a yellow poster on a wall

While the original project brief was to design a booklet to promote the design competition, we soon saw an opportunity to expand on the initial brief and develop a design system to better engage the varied audiences and create a consistent visual message across a broad range of materials.

It was proposed that we would develop a brand identity for WTINE by repurposing the typography of the preferred cover design. This was further developed to create a visual language.

The book cover highlights the human aspect of the challenges faced by people and reflects the real-world applications of the WTINE competition explored in the content of the book. We suggested that although the aim of the book was to highlight challenges that required the input of applicants, most of the imagery should tell positive and inspirational stories.

We set up a folder in Dropbox and the client uploaded the text, photos and their partner organisation logo files.

Before starting to flow the text, we scanned the Word document looking for any typos or errors so they could be eliminated before transferring the text to InDesign. We then flowed the text and inserted the images. That gave us a first proof of approx. 120 pages plus cover. We sent an email to the client with a link to the proof in Dropbox.

About 2 weeks later, they reverted with all the changes required marked on the PDF proof. (There are a number of methods for marking alterations and we agree the most appropriate one with the client before starting.)

GK Design made the alterations and sent the revised proof to me. I then checked the new document against the list of changes supplied by the client to ensure the proofing/alteration process was as accurate as possible and the proofing stage as quick and efficient as possible.

After four further rounds of alterations, the final proof was approved and we created a print-ready file and a web-optimised file. Visuals of the finished project are shown below.

WTINE Booklet

the inside of a printed booklet

The WTINE Alphabet Expanded to Create a Visual Language

pages from wtine's booklet
inside of wtine's printed booklet

The WTINE Poster

a yellow poster for wtine